Brands

We produce and market more than 100 brands in more than 100 countries

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main interior-layout section brands

Adding diversity to the daily lives of Japanese consumers, General Mills markets Green Giant, Old El Paso, Häagen-Dazs and Betty Crocker products throughout Japan with local partners.

Betty Crocker
Betty Crocker cake mixes are available to consumers at select supermarkets and specialty stores throughout Japan.

General Mills is committed to providing the best from start to finish in terms of quality products, customer service, technical support and training.

Big G Cereals
Those who eat whole grains as part of a healthy diet have a reduced risk of some chronic diseases.

Whole grain is the first ingredient in all Big G cereals.

Green Giant 
Green Giant corn is just one of the top-selling items in the frozen and canned vegetable aisles. Consumers in Japan recognize our superior taste, texture and appearance. 

Old El Paso
Old El Paso offers a complete range of Mexican specialties, made from original recipes. Our Old El Paso product range ensures that consumers can easily prepare delicious Mexican meals in the comfort of their homes.

Häagen-Dazs
Häagen-Dazs has become a well-established premium ice cream brand since its introduction at Häagen-Dazs Shops in 1984. Now, a wide range of minicup flavors are available in supermarket and convenience stores, as well as in more than 70 shops throughout Japan.

Nature Valley
Nature Valley offers the only crunchy granola bars in the Greek market that provide natural energy and taste – ideal for people with active lifestyles. They are made with natural and pure ingredients, and contain more than 50 percent whole grain oats.